Jim Jackson is the principal designer at Letterfit design studio in London.
Jim’s studio-based specialisations are in publication design, art direction, typography, photography, web-based design with content management and some levels of data engineering, primarily in developing Python-based web applications.
Origin of the studio’s name :
‘Letterfit’ is a typographer’s term for the elegant spacing between letters & words – on-screen or in print. We love type at this studio, too. The next pages to be added to this site will feature custom typography.
We specialise in narrative design & NGO initiatives
‘Narrative design’ isn’t just another name for graphic design. Graphic and other forms of design may be involved in a narrative’s development, but elements of storytelling, art and technology are always involved. Letterfit is an openly-collaborative studio specialising in unusually crafted (traditionally- to technically-advanced) iterations1 of narrative design.
We’re bookish & like to read, but will concede to Kindle paperwhites for practicality’s sake. Our work within narrative structures (grand narratives, non-linear narratives, archetypes, absurdism, surrealism, etc) sparks hybrid opportunities. In short, this studio’s working process, which isn’t a ‘know-it-all’ process, inspires us to do more.
Please contact the studio at this link for specific or general queries.
We also support the efforts of the Charity Commission to ensure accountability.
1 This is about looking beyond what might seem to be (at first glance) ‘cut and dried’. It’s partly about recognising new kinds of narratives – and it’s mostly about developing key projects and everyday commitments ethically as ‘unconditional imperatives’ (Karl Jaspers).
MIT Technology Review (offers up-to-date tech perspectives & insights)
We work London (expandable office space)
Wallpaper* magazine’s posts about London Design Festival 2018 (over now, but looking forward to LDF 2019).
House of Illustration (& the King’s Cross area in general)
Julieta Ulanovsky (designer of the typeface Montserrat, in use on this site)
What’s on at the British Library (their exhibits & events can be overlooked)
What’s on in Puglia (month by month seasonal updates)